Earthwise Beauty held off on developing an eye-area product until they found enough superior-quality unrefined oils and butters to allow them to create an eye serum that delivered major hydrating, firming, and nourishing benefits, yet offered fast absorption. A must was a sublime, fine texture.
They also wanted a product without essential oils or other potentially sensitizing ingredients for the delicate eye area, and definitely nothing heavy to weigh the skin down. The Passion Eye Serum is a beautiful marriage of amaranth oil (an incredible source of squalene and linoleic acid) and green coffee oil (the number one plant ingredient for puffiness and dark circles) plus a supporting cast of whole-fruit (not just the seeds) rosehip oil, premium grade whole-fruit (not just the seeds) passionfruit oil, seabuckthorn berry CO2 extract, murumuru butter, and more. Zero boring ingredients.
In testing, they found that the amount of moisture the eye area needs varies widely for different people. For some, no matter what the age, lack of firmness is the top concern—and unwelcome wrinkles—but the skin is definitely not dry, so a rich product would not be absorbed quickly enough. Others have surprising dryness around the eyes. Passion Eye Serum purposely creates a very, very thin protective film to prevent moisture loss throughout the day or night.
- Green coffee bean oil and andiroba oil for puffiness and dark under eye circles.
- Seabuckthorn berry, rosehip oil, and andiroba for firmness.
- Tamanu oil for skin tissue healing.
- Phytonutrients and vitamins are derived from green coffee oil, amaranth oil, passionfruit oil, rosehip oil, and seabuckthorn berry.
- For collagen rebuilding: andiroba oil.
- For brightening: rosehip oil, seabuckthorn berry, and passionfruit oil.
- To address dryness: Brazil nut oil.
- To contribute a dose of precious lauric acid: murumuru butter
- To penetrate into deep layers of the skin: amaranth, tamanu, and murumuru.
Apply Passion under the eyes morning and night. To use as an eye-area mask: apply a more generous amount under eyes and in outer corners; gently wipe off excess, if any remains unabsorbed, after 30 minutes. For additional firming and strong de-puffing benefits, and if your skin can tolerate carrot seed oil under the eyes, use Resiliency Face Serum as Step 1 and Passion as Step 2.
Cold-press unrefined Amaranthus hypochondriacus (amaranth) seed oil*, organic cold-press unrefined Coffea arabica (green coffee) seed oil, cold-press unrefined Carapa guianensis (andiroba) seed oil†, cold-press unrefined Bertholletia excelsa (Brazil nut) seed oil*, cold-press unrefined Astrocaryum murumuru (murumuru) fruit butter†, cold-press unrefined whole-fruit Passiflora edulis (passionfruit) oil*, cold-press unrefined whole-fruit Rosa canina (rosehip) oil*, Hippophae rhamnoides (seabuckthorn berry) Supercritical CO2 Total extract†, cold-press unrefined Calophyllum Inophyllum (tamanu) nut kernel oil* (India), tocopherol (vit. E from non-GMO sunflowers), ruby gem essence, clear quartz gem essence, lapis lazuli gem essence.
*Certified organic. †Responsibly wildcrafted.
Certified cruelty free, vegan, handcrafted, small batch. Gluten free.